CDR’s advantages and benefits for telecom operators

Today’s consumers are faced with streams of irrelevant communications (we call them “bad offers”). The solution must be powered by a patented targeting- offer using detailed call records (CDR) that finds the right offer for consumers and predicts purchase intent, matching them with the right offer at the right time.

bad offers have one or more of the following problems:

• They do not address a customer’s need.
• They are too expensive for the provided value.
• They are offered at the wrong time.

How CDR analytics can help to target the right customers at the right time, with the right offer?

Call detail record (CDR) data contains basic information about mobile phone usage, such as, which cell towers the caller and recipient’s phones were connected to at the time of the call, the identities of sources (points of origin), the identities of destinations (endpoints), the duration of each call, the amount billed for each call, the total usage time in the billing period, the free time remaining in the billing period, and the running total charged during the billing period.

CDR analytics is the solution that operators need to discover all customer’s behaviors and activities, also can provide the use of mobile data for each segment.

What does CDR analytics contribute to operators?

• How many subscribers completed a specific action in the last 7 days?
• How many users were inactive during the last 30 days?
• What is the typical gap of no action for an individual subscriber?
• Which customers took no action for an irregularly long time?

On the other hand helps operators to analyze customer mobility and predict customer satisfaction or churn, by answering the following questions :  

• What areas have the largest clusters of active subscribers at any given time?
• Which cells most frequently correlate with churning customers (could indicate potential area network issues)?
• Where is the subscriber typically located during a specific time of the day (identify home & work locations)?

To get the real value from detailed call records (CDR), the data must be extracted, decoded and analyzed, which some telecoms operators neglect.

In fact, according to Forbes, only 53% of companies across all industries use data to make decisions.

However, S-One Analytic provides to operators efficient and rapid solution to visualize :

• Actives and Inactive Subscribers and their location
• Total Revenues
• Average Revenue per User
• Churn Rate
• Local Voice/SMS Revenue
• Roaming Revenue
• Data Revenue Stream

We provide a range of solutions to pass from Raw Data to structural Data and visualize all needed KPIs, but there’s one thing we all have in common: a passion for making data work to create meaningful insights and visible performance improvements.

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Posted on February 23, 2022 by Yassine, LASRI